Optimizing Recruitment Channel Strategy to Maximize Patient Quality & Recruitment ROI

• Compare the performance of digital, community, advocacy, and traditional recruitment channels beyond clicks and impressions
• Learn how to measure recruitment success using meaningful outcomes such as consent, randomization, and recruitment quality
• Hear a case study on using AI-powered patient education to improve patient understanding, reduce site burden, and increase recruitment efficiency

Speakers:

Avon Sequeira

Associate Director, Clinical Site Solutions Operations

Alexion Pharmaceuticals