Avon Sequeira
Associate Director, Clinical Site Solutions Operations Alexion Pharmaceuticals
Seminars
Wednesday 18th November 2026
Optimizing Recruitment Channel Strategy to Maximize Patient Quality & Recruitment ROI
11:45 am
- Compare the performance of digital, community, advocacy, and traditional recruitment channels beyond clicks and impressions
- Learn how to measure recruitment success using meaningful outcomes such as consent, randomization, and recruitment quality
- Hear a case study on using AI-powered patient education to improve patient understanding, reduce site burden, and increase recruitment efficiency
