From Last Resort to Standard of Care, Lessons from Oncology on Integrating Clinical Trial Discussions Earlier in the Patient Journey
2:45 pm - Wednesday 18th November 2026
- Explore how oncology has successfully positioned clinical trials as an integral part of care rather than a final treatment option, increasing patient awareness and participation
- Examine the patient engagement, navigation, and education models that have helped normalize clinical trial discussions throughout the care journey
- Identify which oncology recruitment approaches can be adapted across rare disease and other therapeutic areas to improve patient access and enrollment outcomes